The Business Artist offers an holistic view on human potential for meaningful development. The view is taking the whole being and its interaction with the environment into consideration. It starts with personal reflection and transformation.
After Taylorism fragmented all fields, The Business Artist Way brings them back together, seeing every person as one and the same being - no matter what the context - and understanding the interrelations of different abilities and the brain.
The human mind is not divided into compartments. On the contrary, it is highly interactive and designed for thinking in associations and networks rather than silos. Neuroscientific research has found that the brain has the ability to reorganize itself in response to new information, development or sensory stimulation. The phenomenon is called neuroplasticity. This means: human beings are not born with a certain 'state of mind' but their brain can change. Providing a broad variety of stimuli and impressions has impact on the way we think.
Neuroplasticity means that intelligence is fluid. The view of intelligence has been very limited in the past, being dominated by academic perspectives and reasoning while in reality intelligence is highly diverse. It includes all our senses and ways of thinking: from sound, vision and kinesthetics to abstract thought, reason and creative expression. By including all ways of thinking and multiple intelligences when looking at human beings, highly diverse talents, abilities and potentials emerge.
Looking at human beings holistically is necessary to craft the future.
Mental models, mindset and learned thought patterns have a deep impact on our action and behaviour. With our thoughts we create our reality and our life. Learning how to be aware of and influence thoughts in a positive way is essential knowledge for growth and well-being in a holistic way in life and in work.
The human body contains the mind as well as the physical structure. Both are closely connected and influence each other. Mens sana in corpore sano (healthy in mind, healthy in body) was already known by pre-Socratic philosophers. In a holistic development approach, all aspects are part of healthy growth and well-being.
Every development starts with ourselves. Self-knowledge, self-awareness, self-image and self-esteem are essential parts of personal growth and prerequisites for leading others. The development of meta-skills and the reflection of context and correlation to others allow us to change our perception.
Applying concepts, theories and methods directly is fundamental for high-impact learning. It allows the brain to form new neural connections and for transformation to happen. Applying creativity and the arts give room for individual expression and physical experience of abstract topics for a high learning impact.
The Business Artist Way developes a mindset for exploration, creation and empowerment.